For events

Connect promotion, registration, venue, and follow-up with managed routes.

An event changes quickly. Managed routes let organizers update destinations without losing the public links already shared by sponsors, speakers, venues, or printed material.

Build an event campaign
01

Partner-ready aliases

Give each sponsor or channel a clear route while preserving structured attribution.

02

Printed flexibility

Update schedule and venue destinations behind distributed QR Codes.

03

One campaign view

Group registration, directions, agenda, and follow-up assets without merging their state.

Plan for changes before distribution

Registration providers, schedules, livestreams, and maps may change between announcement and event day. A managed link gives the team a controlled switch point and a versioned record.

Preview the final route and identify who can update it during the event.

Give every channel an attributable route

Use channels for partners, paid media, email, signage, and speaker kits. Human-readable aliases can remain clear while the campaign record carries the attribution structure.

This avoids turning a public alias into an unreadable bundle of tracking terms.

Retire event routes intentionally

After the event, point durable routes to recordings or follow-up information, or archive temporary routes with a known end state. Do not leave registration links unmanaged.

Historical analytics remains separate from active distribution views.

Common questions

What teams ask before they start.

Can a QR Code point to a new event schedule?

Yes. Update the destination behind a dynamic code without changing the image.

Can partners receive different trackable links?

Yes. Create channel-specific routes under one campaign so attribution remains structured.

Start with a real workflow

Build an event campaign

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