Country destinations
Use supported two-letter country routes with validated destinations.
Smart Links
One memorable link. A more relevant destination.
Keep one public short link while configuring available country routes, traffic variants, and expiration rules for its destination journey.
Configure a smart linkTraffic variants
Distribute eligible traffic across configured destination variants.
A clear lifecycle
Maintain a default destination and deliberate expiration controls.
Keep the public address understandable
Audience routing works behind the managed short link, so the address shared with visitors can remain readable.
Choose destinations that serve the intended audience and keep a useful default for requests without a matching rule.
Review each route as a real destination
Country rules and traffic variants require supported destinations and valid settings. A rule should explain why a visitor receives that destination.
Traffic variants distribute visits; they do not independently prove which destination produced more revenue.
End a campaign deliberately
Use an expiration time when a destination should no longer receive normal campaign traffic after a particular date.
Review the current state before reactivating an expired link so an old offer is not silently made available again.
Common questions
What teams ask before they start.
Can I route a link by country?
Yes. Supported country rules use validated destinations and two-letter country codes.
Are traffic variants a revenue-testing system?
No. They control destination distribution; conversion or revenue confirmation requires the relevant business records.
Start with a real workflow