Link Overlays

Give a campaign journey a considered additional touchpoint.

Create and manage supported overlay experiences alongside your campaign resources. Keep the additional message relevant to the destination a visitor expected.

Manage link overlays
01

Workspace management

Keep available overlay definitions in the authorised workspace.

02

Campaign context

Connect the experience to a clear public purpose.

03

Visitor clarity

Review how the message fits the supported destination journey.

Add a message with a clear reason

An additional campaign touchpoint should help a visitor understand the next action. Keep its wording focused and consistent with the link they opened.

Review the supported overlay configuration in the workspace before distributing the experience.

A clear message before the redirect

An overlay presents an announcement or call to action before the managed link redirects. Configure its bottom or centre position, colours, and optional button destination.

Keep the destination’s identity and the next action understandable to the visitor.

Maintain the experience with the campaign

Update or retire an experience when its message no longer matches the active campaign.

Workspace permission and public availability are separate decisions; review both before sharing.

Common questions

What teams ask before they start.

Where does an overlay appear?

The published announcement or call to action appears before the managed link redirects to its destination.

Where do I manage overlay experiences?

Use the Overlays workspace and its current available configuration controls.

Start with a real workflow

Manage link overlays

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