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What is the AdRoll Pixel and How to Use It for Tracking & Retargeting
The AdRoll Pixel is a tracking code that is automatically generated when you create an AdRoll advertising account. This pixel plays a crucial role in tracking website visitors, measuring conversions, and running effective retargeting campaigns.
Each AdRoll Pixel consists of two unique components:
Advertiser ID – also called
adroll_adv_id(X)Pixel ID – also called
adroll_pix_id(Y)
To activate the AdRoll Pixel on your website, you need to merge both IDs into a single code, separating them with a slash /.
Example AdRoll Pixel Format: adroll_adv_id/adroll_pix_id
Why Use the AdRoll Pixel?
Track Conversions – See which ads are driving sales, leads, or sign-ups.
Retarget Visitors – Show personalized ads to users who have visited your site before.
Optimize Campaigns – Use accurate tracking data to improve ROI.
Audience Insights – Understand customer behavior and refine targeting.
How to Implement the AdRoll Pixel
Sign up for an AdRoll account.
Locate your
adroll_adv_idandadroll_pix_idinside your account settings.Merge them in the correct format (Advertiser ID / Pixel ID).
Insert the pixel code into your website’s
<head>section.Verify installation using AdRoll’s tracking tool.
The AdRoll Pixel is an essential tool for digital marketers who want to track performance, retarget visitors, and maximize ad efficiency across multiple channels.